Welcome back to another Skyword employee Q&A. Today’s interview is with Maria Mayobre, the Online Managing Editor. Read on to learn about her work with Skyword’s multilingual programs, her advice for freelance writers, and the personal writing projects she’s working on.
What do you do as Online Managing Editor, and how does your role fit in with the objectives of the Writer Services team?
I manage the editorial department, assign the content that needs to be reviewed by each copy editor on a monthly basis, hire in-house and freelance copy editors when needed, and copy edit the Spanish content. The objective of the WS team is to make Skyword the favorite place for writers to write online, and the editorial department wants to make sure that every article we publish follows our high-quality standards.
Skyword is multilingual with writing programs in English, French, and Spanish. Tell us which ones you work on. What considerations should marketers keep in mind before launching a non-English writing program?
Since I am a native Spanish speaker, I work directly with the Spanish clients. However, we have a great multilingual and multicultural staff in-house. This means that we not only write and copy edit in English, but we also understand the needs and cultures of different populations. Marketers should know their audience and think about how to monetize a broader audience than expected. For example, a Spanish company in the U.S. might receive many Spanish-speaking visitors to their site who are not U.S. residents. This could be an advantage if they think about it in advance.
What piece of advice would you give to a new writer just getting started with Skyword? What advice would you give to a brand that is just launching a program?
For new writers, I ask you to please read (and follow) the content guidelines carefully. This will save you (and the copy editors) a lot of time and will ensure that your article is published faster. To a brand that is just launching a program, I would just recommend patience; you really start seeing the difference on your traffic a couple of months after the implementation.
Outside of the office, you’re a writer. Can you tell us a bit about your background and what writing projects you’re working on at the moment?
Yes, I write as much as I can. I have a Screenwriting Certificate from Emerson College, and I studied journalism and creative writing in Venezuela. One of my short fiction stories was just published in the Fall 2012 edition of an online academic literary magazine called Label me Latina. I am currently working on my first novel and it’s taking me more time than I thought (more than 2 years), but I hope to finish it this year.
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Liz Goodwin is a music lover, a social media enthusiast, and a Marketing Manager at Skyword. Follow @elizgoodwin on Twitter.