Skyword – Coldwell Banker Case Study

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Through regional storytelling, Coldwell Banker personalizes the home buying and selling process

Setting the Scene

Coldwell Banker, a leading real estate brand established in 1906, has committed itself to relieving the pressures of the home buying process, turning it into a rewarding experience that ends with a happily ever after. To stay top of mind in the digital age, Coldwell Banker knew it had to replicate its localized brand experience on the Web by partnering with external content creators with expertise in its target communities and empowering its 88,000 agents and brokers to become advocates through brand storytelling.

Break Through

Coldwell Banker had a vision to create an online destination that would become the go-to resource for people before, during, and after the home buying and selling processes, and partnered with Skyword to develop an audience-focused strategy targeted at its most popular cities. The team also leveraged the Skyword Platform to enable its 88,000 agents and brokers to contribute to the site’s success.

Connections Made

By creating content centered around the audience’s home aspirations, Coldwell Banker has become a true partner for thousands of people working to make their dream home a reality.

Results March 2014- March 2015

● 50+ contributors participating in the program
● 140% viewership increase year over year
● 8% click-through rate from the blog to Coldwell Banker’s website

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