Skyword CEO Tom Gerace, was a featured guest on the Market Edge podcast. Along with Digital Influence Group CEO and Market Edge host, Glenn Engler, Tom talked about “New Content Marketing”. Listen to Tom’s interview with Glenn, which aired on WebmasterRadio.fm on May 7, 2013. To continue the conversation connect with Tom @TomGerace and Glenn @GlennEngler on Twitter or contact Skyword for more information about content marketing or how we innovate with digital agencies.
Join us for this webinar to learn how a leading B2B marketer, IBM, has moved beyond campaign-based communications and is effectively reaching IT decision makers through organic search, influencers and content. During this session, you’ll learn how IBM’s award-winning Midsize Insider program is satisfying their B2B customers’ needs for relevant information throughout the purchase process, and activating audiences with high-quality content marketing. Speakers include: Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM Christine McManus, Director of Strategic Services, Read more
Wednesday, April 24th Time: 2:00 pm – 3:00 pm EDT Speakers include: Mark Jurkowitz, Associate Director, Pew Research Center’s Project for Excellence in Journalism Julia Wallace, Market Vice President, Cox Media Group Ohio The strength of several exploding digital trends – – mobile computing, social media and search – – is dramatically transforming the media industry. Today’s media executive tackles the challenge of balancing traditional approaches with new digital strategies to improve audience acquisition or risk losing to the competition. Read more
A New Approach To Reaching And Engaging Customers With Content Marketing Date: Tuesday, May 7th Time: 8:30 am – 12:00 pm EDT Join us in Atlanta for the Content Marketing Summit Southeast as together we explore a new approach for organizations to reach and engage customers through the power of content marketing. Register Now One of the biggest challenges facing marketers is how to efficiently scale their content marketing to reach and engage new prospects in search and the social Read more
Skyword to Host Roundtable Discussion at Content2Conversion 2013 Conference We will be at the Content2Conversion 2013 Conference at the Times Center in New York, NY. Don’t miss our roundtable on brands as publishers. See you there!
Hear from three disparate companies on what content means for their business, how they use content and what’s next for their content strategy. Skyword is a sponsor of the Business of Content event. Come and meet us, and hear us speak!
Skyword is attending and participating in “10 Minute Meetings” At the Digiday Agency Summit, hear from those solving the problems — both old and new – with which agencies today are dealing and how they are working to move the industry forward. More info on the 2013 Digiday Agency Summit
Skyword, IBM and Digital Influence Group were nominated for “Best Content Marketing Program”. The Digiday Publishing Awards honors overall excellence and breakthrough achievement in digital publishing, branded content and advertising technology. The DPAs are presented by Digiday, the host of the Digiday Publishing Summit which includes hundreds of leading publishers, brand executives, publishers, journalists, experts, and technology visionaries. For more event details click here
Heading to New York City for Search Engine Strategies (SES) in March? Come by our booth to learn how Skyword’s content marketing platform helps organizations reach and engage customers with quality content that’s specifically designed to succeed in search and the social web.