Adobe has reached an agreement to buy Neolane, a company that works to convince old-fashioned clients that multi-channel marketing is worthwhile.
LinkedIn now offers professionals a way to see the effects their posts have, and what conversations they have been participating in.
Microsoft’s latest Klout deal will lead to Klout scores appearing in Yammer, letting employees share their social popularity status.
Livestream has always specialized in real-time video content, but its new app underlines the latest possibilities in real-time marketing.
Prancercise has continued its streak of viral parodies, including a real John Mayer music clip, proving the usefulness of ridiculous content in marketing.