How American Girl Creates Biographical Brand Stories
Tuesday, August 28, 2018 Creative Thinking
What marketers can learn about brand loyalty from American Girl’s customizable, character-driven approach to content.
What Marketers Can Learn about Digital Storytelling from Humans of New York
Thursday, June 30, 2016 Content Strategy
Humans of New York has simplified digital storytelling through its consistency and authenticity. Why don’t marketers create more content like HONY?
