A lot of brands are developing social media marketing campaigns, but few are focusing on emerging channels that consumers love.
In the marriage of art and science in marketing, a content marketing platform is the key for marketers.
It may serve us best to view anchor text and destination as indivisible; we should value each and prioritize neither above the other.
Skyword enhanced its content marketing software to include new social media amplification features like direct publishing to Facebook from the platform.
To succeed in content marketing in regulated industries, a platform designed for marketing and compliance is required.
Content marketing platform company Skyword launched its revamped Content Standard blog today with five content types.
Financial services will face an inevitable shift toward content marketing, and unbalanced marketing spend points to a flawed long-term outlook.