Brands review their marketing budget priorities to focus on customer experience and content marketing.
GE Capital and Slate have won a Midas Award for excellence in content marketing.
A new Internet marketing survey and Moz analysis shows that it is getting easier to prove ROI of digital marketing programs.
Retailers must embrace big data marketing as the future of their customer engagement programs. Data proves it meets or exceeds expectations when used.
Over 90 percent of business leaders will increase or maintain their marketing budgets in 2014.
Per-user social ad spending in the North American market outpaces the per-user spending in all other territories combined.
Performance is expected to improve at more than 80 percent of small businesses in 2014, a RocketLawyer survey finds.