As consumer confidence increases, brands are investing in social media content strategy to help sway purchase decisions on a wider scale.
According to a recent report, marketing and advertising firms are struggling when staffing agencies with digitally savvy employees.
A new Google ad-buying program, Google Partner Select, aims to make it easier for video content publishers to sell their ad inventory to brands.
Google has launched “Google My Business,” a digital product designed to help even the most Internet-challenged businesses increase their online visibility.
Enterprise marketers have put developing integrated multi-screen campaigns atop their priority list for the foreseeable future, a Nielsen report states.
While top retailers have jumped on mobile apps as a marketing tool, only a fraction of them utilize powerful push notifications to engage customers.
Last week, the Internet scrambled to recover after the Heartbleed SSL bug was discovered in the widely used Open SSL security platform.