The branded customer experience is projected to surpass both price and product as the key differentiator for brands by 2020, according to new research.
Sales from consumers who consult the web before making an in-store purchase are now 4x larger than online sales, benefiting retail marketing teams.
Human intuition trumps data-driven insights for more than two-thirds of B2B marketing executives, according to a new report.
As consumer confidence increases, brands are investing in social media content strategy to help sway purchase decisions on a wider scale.
According to a recent report, marketing and advertising firms are struggling when staffing agencies with digitally savvy employees.
A new Google ad-buying program, Google Partner Select, aims to make it easier for video content publishers to sell their ad inventory to brands.
Google has launched “Google My Business,” a digital product designed to help even the most Internet-challenged businesses increase their online visibility.