Brands are starting to tailor their content to different positions in the buying process—and it’s proving to be a winning content marketing strategy.
Digital spending continues to increase among marketing professionals, and more of that money is being devoted to a content marketing budget.
The days when a video marketing strategy was simply an add-on to the larger content strategy are over: Almost 70 percent of marketers now use video.
Content marketing is the art of telling stories that resonate with audiences. For brands, storytelling in marketing can incredibly effective.
Marketers who focus on brand advocacy and include quality online video content in their content marketing strategies receive higher ROI.
As digital consumption rises, more businesses and brands are prioritizing video content as an important marketing and sales tool. Here’s why.
B2Bs are discovering that mixing social media into their video marketing strategy can generate significant ROI.