Brands are now using retargeting technology as a content marketing tool that gets top content in front of Web users. Data shows where retargeting is used.
Tracking content marketing ROI remains a top challenge for brands, but companies like Kraft Foods are paving the way for innovative measurement tactics.
Marriott International has revved up its content development efforts with a new creative studio. What does this mean for the future of content marketing?
Google has made it harder for travel brands to find space on page one of search results, forcing travel industry news content to take a niche approach.
With activity peaking so quickly around events, your content distribution strategy must be more agile and impactful than ever before.
Brands have discovered that video marketing with a cohesive marketing narrative may be the key to reaching Millennials.
Faced with inboxes filled with clutter, consumers value relevant content—and brands that lack it lose out on consumer engagement opportunities.