Personalized content has been shown to work well with conversion rate optimization tactics to boost lead gen numbers among B2B and B2C organizations.
Greater in-house skills and larger budgets could elevate content-based digital marketing strategies going forward into 2015.
Sixty-one percent of marketers say that they have a mobile marketing strategy either in place or in the works, but integration is still out on the horizon.
Smartphones and tablets are both opportunity-rich channels for targeting moms and their families.
A new report underscores the disconnect that marketing strategies can have when it comes to targeting business executives.
Video content has the ability to entertain, inform, and inspire, but there’s no industry-wide standard to track its effectiveness—yet.
Creating relatable content—whether text, photographic, or video—is only half the battle. Sharing content through a content distribution helps show ROI.