A new study from BrightEdge suggests that tying ROI to content marketing is what is keeping brands from investing—though content analytics are helping.
Manufacturers turn to B2B content marketing to drive awareness, as measured by website traffic and time on site. But are the right strategies in place?
A new Copyblogger report shows that marketers are still unfamiliar with native advertising, how it works, and how to develop a strategy.
Today, modern marketing teams struggle to prove their worth in the increasingly data-driven and sales-heavy models used throughout the business world.
The always-on consumer poses new challenges to marketers when it comes to creating custom content on a dime.
LinkedIn has announced the launch of its new Content Marketing Score, a metric that measures a company’s success in engaging its audience through LinkedIn.
A new report from Google outlines some of the top content marketing insights the company has gained through YouTube about video marketing.