Skyword’s Content Rising Summit comes to Boston, MA, June 16–18 at the Westin Waterfront, featuring Robert McKee, Ann Handley, Pam Didner, and more.
For those seeking to create quality content, spelling and grammar are important considerations. Here’s what this means for marketers and brands:
New evidence suggests the struggles of driving ROI correspond to marketers’ failures of prioritization.
Without a focus on relevance, value, and originality, brands employing a generic content marketing strategy will become victims of “content blindness.”
A new study from Ascend2 seeks to display the trends, difficulties, and advantages of content marketing today, and how brands can meet them head-on.
Defining a content marketing strategy is critical to a company’s marketing approach, yet recent trends suggest brands are cutting corners on planning.
Data from a recent study shows email marketing was more effective when retailers sent welcome emails to new subscribers.