Native advertising spending among advertisers is expected to triple between 2013 and 2015, according to new research commissioned by Purch.
Facebook hopes to boost draw of its advertising platform with video content by acquiring company LiveRail.
The demand and salary for digital marketers is expected to surge in 2014 as companies clamor to hire technically skilled employees, a new report states.
In a move to improve transparency, Wikipedia’s editors must now disclose any compensation provided for editorial contributions to the Web content.
Clear Content Marketing joins Skyword to help B2B technology companies develop smarter content strategies.
People are looking for professional help and guidance online, and a content amplification strategy may not be enough to help, according to a new study.
Trust is fragile, and dishonest branded content can put your company in the doghouse, two new reports suggest.