Google has made it harder for travel brands to find space on page one of search results, forcing travel industry news content to take a niche approach.
With activity peaking so quickly around events, your content distribution strategy must be more agile and impactful than ever before.
Brands have discovered that video marketing with a cohesive marketing narrative may be the key to reaching Millennials.
Faced with inboxes filled with clutter, consumers value relevant content—and brands that lack it lose out on consumer engagement opportunities.
CMI’s latest report highlights the components of an effective content marketing strategy, indicating blogging and talent recruitment are crucial elements.
Brands focused on video content production and video marketing strategy generate more leads at a lower cost and convert at a higher percentage.
As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management.