New research suggests consumers are less cynical about brand content than previously assumed, trusting it about as much as content from journalists.
A report on content marketing trends shows that brands are still battling with the same challenges for scaling strategy.
B2B brands are diversifying their marketing mix by introducing new video content marketing campaigns to their broader strategies.
Emotional marketing campaigns that include specific colors and themes can have a big impact for branding initiatives and online campaigns.
Brand marketers are tasked with testing new channels to reach a more engaged audience through a digital marketing strategy. Where are they investing?
A new Google Analytics app is finally available for iOS, giving marketers easier-than-ever access to real-time information and updates on their phones.
Business-to-business companies are flocking to content marketing to increase B2B lead generation, according to a Starfleet Media report.