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Creativity

Get inspired and motivated by stories of your peers in the Content Standard’s Creativity section. Here you’ll find content that dares you to think differently about how to approach business problems, with tips and advice on how to inject creativity into your work, transform your marketing department, and take a leadership role in today’s global marketplace. Register for the Content Standard Newsletter to have these stories delivered directly to your inbox.

The latest

esports
6 Minute Read
Creativity Marketing Transformation

eSports and the Elusive Millennial Male Audience: A History

6 Minute Read

The rise of eSports is also a huge opportunity for brand marketers.

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digital storytelling
4 Minute Read
Creativity Marketing Transformation

How the Epidemic of Sensationalism Is Poisoning Digital Storytelling

4 Minute Read

Sensational content is having a negative effect on our brains. Is there any stopping this troubling digital storytelling trend?

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