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Marketing Transformation

What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.

The latest

esports
6 Minute Read
Creativity Marketing Transformation

eSports and the Elusive Millennial Male Audience: A History

6 Minute Read

The rise of eSports is also a huge opportunity for brand marketers.

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digital storytelling
4 Minute Read
Creativity Marketing Transformation

How the Epidemic of Sensationalism Is Poisoning Digital Storytelling

4 Minute Read

Sensational content is having a negative effect on our brains. Is there any stopping this troubling digital storytelling trend?

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