retail marketing

Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

4 Minute Read
Marketing Marketing Technology

Amazon has ruffled the feathers of retail marketing execs with its new Prime Rewards Visa Card, but other brands might still have an advantage.

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The latest

A a colorblasting symposium at a wizarding seminar
6 Minute Read
Marketing Content Strategy

It’s Time to Stop Marketing to “Millennials”

6 Minute Read

If you are marketing to millennials, there’s someone I’d like you to meet. Allow me to introduce you to the subsets within history’s largest generation.

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ethical marketing
5 Minute Read
Marketing Marketing Technology

With Great Power: Ethical Marketing in the Face of IoT

5 Minute Read

New technology, and their data acquisition channels, are creating ethical marketing challenges well ahead of any data policymaking.

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esports

eSports and the Elusive Millennial Male Audience: A History

6 Minute Read
Creativity Marketing Transformation

The rise of eSports is also a huge opportunity for brand marketers.

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brainstorming
7 Minute Read
Marketing Marketing Technology

To Save Your Creative Passion, Leave Brainstorming to the Rest of Us

7 Minute Read

Brainstorming content ideas inside your organization does not work. Embrace a model of open innovation through Skyword Ideation Management.

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marketing campaign
12 Minute Read
Creativity Marketing Transformation

3 Major Marketing Campaign Opportunities B2B Technology Brands Missed

12 Minute Read

Even the most innovative marketing campaign has a short shelf life, unless it’s part of a long-term content strategy.

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retail marketing

5 Retail Marketing Trends to Watch in 2017

5 Minute Read
Marketing Marketing Technology

The first half of Q1 2017 has come and gone. If your retail marketing strategy isn’t driving the ROI it should be, try these trends on for size.

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marketing technology
6 Minute Read
Marketing Marketing Technology

How to (Finally) Simplify Your B2B Marketing Technology Stack

6 Minute Read

B2B marketing technology has grown increasingly complex at a rapid rate. Here’s how to simplify your reporting stack to tell the most important stories.

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financial services
4 Minute Read
Marketing Content Strategy

Why Financial Services Brands Need Content Marketing Now More than Ever

4 Minute Read

Millennials and Baby Boomers are at a financial turning point. Do financial services firms have content marketing strategies that can engage them?

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