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Learn how to operate a content-driven marketing team in the Content Standard’s Enterprise Marketing section. Here you’ll read stories on how to implement innovative enterprise content marketing strategies, with tips focused on teaching you tactical ways to build trust with your audience through jargon-free communications. Register for the Content Standard Newsletter to have these articles sent directly to your inbox.

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retail marketing
4 Minute Read
Marketing Marketing Technology

Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

4 Minute Read

Amazon has ruffled the feathers of retail marketing execs with its new Prime Rewards Visa Card, but other brands might still have an advantage.

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esports
6 Minute Read
Creativity Marketing Transformation

eSports and the Elusive Millennial Male Audience: A History

6 Minute Read

The rise of eSports is also a huge opportunity for brand marketers.

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