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ROI

Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.

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marketing analytics
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Marketing ROI

A Marketing Analytics Checklist for 2017

5 Minute Read

You have only one goal for your marketing analytics: demonstrate marketing ROI. Simplifying your approach can get them marketingthere.

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With content marketing, the risk is in not trying.
Marketing ROI

Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

Content marketing ROI thrives as a long-term enterprise strategy, but certain short-term markers can mitigate some of the financial risk.

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