Skyword talks to Chris Paul of Edelman PR to learn how media planning has evolved to embrace content marketing.
High-quality guest blogging can have a powerful impact, but too many web publishers are trying to game the system. Here are clear don’ts to follow.
Instagram is enjoying early success from its advertising program as a report showed brand message awareness metrics rise 10 percent for four major brands.
Content distribution company Taboola recently launched a content recommendation API that will bring their technology to native mobile and tablet apps.
If a major news story broke, chances are you used Google to learn more about it. Google’s Top Searches for 2013 offer a snapshot of what the year was about
According to research conducted by j2 Global, nearly 30% of small to medium-sized businesses are looking to increase their online presence in 2014.
Brand marketing teams must demonstrate thought leadership to earn consumer trust. Salespeople must position themselves as consultants.