A new Google update will reward websites that use HTTPS encryption to expand their website security.
The better a brand’s reputation, the more likely that brand will earn organic web traffic from consumers via search, according to research.
A new Google algorithm update aims to improve the accuracy and relevancy of organic local listings appearing in both Google Maps and Google Search.
Every extra second a brand’s website takes to load may weaken the web user experience and cost the brand business in the long run.
The line between SEO and content marketing continues to blur as link building commands a higher percentage of marketing budgets across industries.
Google Mobile search tests reward publishers who have outstanding content by giving them more real estate on mobile devices.
Organic search may comprise an even bigger slice of the overall traffic on websites, a recent experiment by Groupon suggests.