Nick Cifuentes is a digital strategy professional, with over 15 years of progressive experience leading global cross-functional teams in the conceptualization, implementation and operations of digital strategy tenets. These include content, analytics, personalization, UX/Visual design, SEO, CRM, marketing, and other related product streams. Prior to Dignity Health, Nick most recently spent time at Nike in Portland, OR and also Ancestry.com, based out of San Francisco. Nick has dual Master’s degrees from Emerson College, in Creative Writing, and Integrated Marketing; and spent 6 years living in Boston, his second home, to now which has been San Francisco since 2009. Personally, Nick maintains his sanity by running 100 mile Ultramarathons, and trying to stay above water at home managing his 2-year-old son Levi, and 6-month-old daughter, Hazel.