With nearly two decades of online marketing experience in both the B2C and B2B arenas, Pam Jones is a firm believer in customer-centric content. Four years at amazon.com taught her how to engage online consumers: tell them why they want it, and tell them why they need it. Pam has continued this messaging approach, although her audience is now made up of security business professionals. Helping the IBM client, their end-users, or their customers find more happiness is always the main objective. As the digital marketing strategist for IBM’s Security Intelligence site, she is constantly striving to provide readers with engaging content that has business relevance and global reach.