Samsung Business

Reuben Staines

Reuben Staines leads the development of strategic content for Samsung Business, based in Ridgefield, NJ. A former journalist and PR consultant, Reuben has built the content marketing program into a core element of Samsung’s B2B demand generation efforts over the past five years.  Central to this is the Samsung Insights platform, a content hub targeting IT and line-of-business decision-makers. Prior to his current role, Reuben managed global corporate communications for Samsung at the company’s corporate headquarters in Korea, and covered international politics for a daily newspaper