Boston Globe–Type the words “baby boy name 2011” into Google and one of first 10 results will be a website for Pampers disposable diapers. That’s the work of Tom Gerace, chief executive of Skyword Inc., a Boston company that helps clients get the best possible placement in Google, Bing, and other online indexes.
The practice, “search engine optimization,” or SEO, has become a powerful and controversial marketing tool in an Internet-centric world.
Skyword used optimization techniques to ensure that when people run Google searches for baby-related topics like names, the Pampers page ranks high among the results. “Searchers benefit because they find the information they seek, provided by brands they trust,” Gerace said. “Brands benefit because they can ….” Read more here.