NEW YORK–(BUSINESS WIRE)–impreMedia, the leading Hispanic news and information company, announced today that it has partnered with Skyword to create demand-driven content. Skyword’s Search-Driven Media™ platform is set to broaden audience reach by providing more of the content people seek.
“We’re pleased that we can offer ours audience more of what matters to them, and at the same time connect our advertising partners with the growing Hispanic market,” stated Monica Lozano, CEO of impreMedia. “With Skyword we will be able to generate on-demand content that can be leveraged across our multiple platforms.”
The partnership will enhance impreMedia’s ability to reach and engage with key audiences by using Skyword’s Search-Driven Media™ (SDM) platform to create and place additional content that precisely matches consumer search. Skyword’s proprietary writer management platform provides robust, demand forecasting and efficient writer and editorial response to meet needs. The move is expected to broaden audience reach and increase search visibility across all of impreMedia’s publication websites including, www.impre.com, www.laopinion.com, www.eldiariony.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, and www.rumbotx.com. Additional benefits include improved search engine visibility, integrated content navigation, and better content integrated across social platforms.
“As people consume more information, media companies are continuously looking for innovative ways to serve communities with on-demand information,” stated Ginger Neal, SVP Digital for impreMedia. “Search gives us insight into what audiences want and need. Real time and social media tell us that opinions count and make a difference. Skyword gives impreMedia the ability to better serve and extend content channels that enables us to further expand our reach.”
“We are excited the Skyword platform now powers the first demand-driven content model for the U.S. in Spanish. After just two months, the program already reaches hundreds of thousands of Spanish-speaking news consumers through natural search, by creating thousands of conversations on topics that matter most to its audience,” said Tom Gerace, founder and CEO of Skyword.
Skyword’s proprietary writer management platform provides partners with content demand forecasting tools, a search-optimized publishing platform, and closed loop reporting. The experts hired by the company as freelance writers – Skywriters – create news and evergreen content for companies that wish to address broader sets of topics than a traditional media approach might allow. This content reaches a broad audience through news engines, search engines, and the social web. Skywriters range from experts such as doctors or investment advisors, to people with practical life experience including stay-at-home moms. Skywriters create thousands of pieces of quality content each month for leading brands and media properties.
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com, www.vistamagazine.com, and www.contigola.com, www.lavibra.com, www.impreautos.com.