BOSTON–(BUSINESS WIRE)–Skyword, the leading content production platform, today announced that Education.com, the fastest growing and fourth largest parenting website, has begun using Skyword’s content production platform to assign, edit and publish content.
Education.com says it selected the Skyword content production platform as a more efficient means of producing contributed content. Instead of accepting content from experts and freelance authors by email, Education.com editors are now using the platform to manage all aspects of production work, from optimizing content for search and the social web to copyediting and managing writer payments.
“It has become increasingly important for us to adopt a tool that allows us to balance keyword-based content creation with the human touch that makes our content unique and valuable to our visitors,” said Danielle Wood, Editor-in-Chief of Education.com. “Migrating our editorial staff to the Skyword content production platform will allow our editorial team to incorporate keyword trends and also to offer their expertise to our contributors while incorporating feedback and applying curriculum standards as part of their publishing decision making process.”
Through its use of the Skyword content production platform, Education.com’s contributing authors will be able to track their work on the site, enabling both the contributors and the editorial staff to easily measure what content resonates with readers. Education.com’s editorial team will use the platform to more easily identify gaps in coverage and work with contributors to fill those holes.
“Skyword’s content production platform solves the problems that editorial teams face across the web – tracking search and social share trends and optimizing content to perform without spending significant sums of money to remain competitive online,” said Tom Gerace, CEO and Founder of Skyword. “Our partnership with Education.com is a reflection of the scalability of the Skyword content production platform, which can aid any brand or media company in improving the reach of and the user experience on their site.”
Visit http://www.skyword.com for more information.
Skyword is the leading content production platform. Skyword’s content production platform enables brands and media companies to acquire and engage customers by efficiently producing quality, brand-aligned content optimized for search and the social web. Content is essential for reaching and engaging customers, but the creation process is messy, chaotic and immeasurable. Skyword’s platform makes it easy to produce, optimize, and promote content at any scale. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures and American Public Media Group. For more information, visit http://www.skyword.com.
With more than four million visitors a month, Education.com is the go-to web destination for involved parents. Education.com gives parents and educators the information they need to help their children reach their full potential and the ideas they want to make learning more fun. From kindergarten readiness through college prep, Education.com offers high quality content, educational activities, printables, and worksheets; engaging video content; a rich community experience; and a resource that provides qualitative and quantitative information about schools across the country. Education.com was founded in 2006 and is headquartered in Redwood City, CA. The company is backed by leading venture capital firms, Azure Capital Partners, TeleSoft Partners, and California Technology Ventures. For more information, please visit www.education.com.