Skyword, the leading content production platform, today announced that Vance Gorke has joined the company as Director of National Media Sales. In this role, Gorke is responsible for strategies to drive revenue and increase Skyword’s client base in the rapidly growing digital media market. Gorke will operate from Skyword’s New York City location.
Most recently, Vance was Director of Business Development – Mobile Platforms for Marchex. Prior to joining Marchex, he served as VP Affiliate Development for Gannett, VP of Business Development for Planet Discover and has held a variety of entrepreneurial roles. Throughout his career, Vance has been focused on how technology improves business processes with a focus on data management, and he has worked with companies ranging from billion dollar media conglomerates to small start-ups on sales planning and channel management. Vance attended the University of Buffalo in Buffalo, NY.
“Vance’s vast experience within the media industry, coupled with his expertise in digital content creation processes and management, make him perfect to head sales operations in this rapidly growing market segment,” said Tom Gerace, CEO and Founder of Skyword.
Skyword’s content production platform enables retailers, brands, media companies and agencies to acquire and engage customers by efficiently producing quality, brand-aligned content optimized for search and the social web.
“For media companies looking to broaden their audience, our demand-driven model focuses content creation on the areas with greatest reader interest, delivering larger audiences at lower cost,” said Vance Gorke. “The Skyword platform is revolutionizing the way media companies can compete in a crowded digital space, and I am thrilled to be a part of the team.”
The Skyword platform enables media companies to expand their audience by creating content that best matches what potential visitors search for and share across the social web. Media companies that are interested in learning more about the Skyword content production platform can visit http://www.skyword.com/media.html.
About Skyword
Skyword is the leading content production platform. Skyword’s content production platform enables retailers, brands, media companies and agencies to acquire and engage customers by efficiently producing quality, brand-aligned content optimized for search and the social web. Content is essential for reaching and engaging customers, but the creation process is messy, chaotic and immeasurable. Skyword’s platform makes it easy to produce, optimize, and promote content at any scale. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group. For more information, visit http://www.skyword.com.