Be the Marketing Leader That Delivers Success in Markets All Over the World.

Learn to Take Your Brand Story Global Today

In this eBook we gather the knowledge of Skyword experts helping to shape their clients’ global strategies, along with CMOs in a broad range of industries who have built thriving global content marketing programs.

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What’s covered in this eBook?

  • Introduction
  • What has changed? Content marketing, evolved
  • What scares you (and your boss)?
  • Look to the success stories
  • Set the Tone: Relate and Respond vs. Command and Control
  • Agree on Core Principles and Objectives
  • Find Your People
  • Design a Local Framework for Success
  • Getting the Technology Right
  • Conclusion: Find Your Global Storytelling Bliss

Insights From Global Marketing Masters

Pam Didner
Global Content Marketing Strategist - Author of Global Content Marketing

@pamdidner

Nick King
Head of Marketing, Devices for Work, Google

@nking

Mary Anne Flynn
VP of Global Operations, Skyword

@maryanneflynn

Tony Maiella
Senior Program Strategist, Skyword

@brazilotron

Matt Johnson
Senior Director, Editorial, Skyword

@SkywordMatt

Regina Vertiz
Director, Global Content Strategy, Skyword

@rvertiz

Jascha Kaykas-Wolff
CMO, Mozilla

@kaykas