Create original, engaging video at scale with
Skyword Video

The Value of Video

For today’s brand storyteller, video is no longer optional. The online universe streams more than 38.2 billion videos per year, up 43% since 2014. Today, a video on your landing page means visitors engage more and stay longer.

The Challenge

Quality video production can be difficult and expensive.
  • Developing a process to manage the various tasks, teams, and stages of production.
  • Getting the right people lined up – from script writers and editors to set designers, actors, animators, and sound technicians.
  • Staying within a budget that allows you to build a scalable, cost-effective video marketing program.

The Solution

Skyword helps you build a simple, scalable, and cost-effective video content marketing program.
  • Develop a holistic video marketing strategy that supports the brand story you want to tell.
  • Systematize video production with unified processes and software designed to streamline review cycles and cut costs.
  • Amplify your brand story on video publishing platforms that ensure your video gets played and shared.
  • Track and analyze the effect your video marketing program has on your target audiences, and adjust accordingly.


What does your audience need from you? How can video offer that to them? Emotional links between your brand and your audience may not be evident right away, but the success of your video content marketing program depends on them. Before we dive into pre-production on your first video, our services team takes you through a process of discovery designed to bring your audience – and your brand – into focus. Together, we assemble strategy, vision, and a creative brief designed to nurture and direct the production process.


Video is complicated. One two- to three-minute video requires many different skills and people who can work together efficiently and effectively. Unless you’re in the business of making movies, how do you put those teams together? With Skyword, you can push your creative brief live to video professionals in our global network and request bids before you choose your team, or browse our diverse library of talented contributors and contact them directly. Our services team can also help you identify the best talent for the job. Skyword video creatives are experienced professionals, and they’re also great people to work with. We wouldn’t include them in our network if they weren’t.


One video does not a content marketing program make. For your brand story to have a prevailing effect on the market, you must produce video consistently and at scale – and that requires a combination of savvy project managers and powerful technology. The Skyword Platform offers a single, unified space where your team can communicate and collaborate. From here, you can manage video content seamlessly from vision, to detailed (time-stamped) rough cut review, to publishing and measurement. Our services team can help support you in the process, whether you are producing animation, developing training videos, or reworking old content for new global audiences.


Will your video go viral? Will your message resonate so well that audiences come flocking for more? That’s the goal, but one thing’s for certain: Even the most compelling video content has no chance unless customers find it at the right moment and can play it on their devices. We want to make sure your message is as visible as possible. You can download your video from the Skyword Platform and publish it to Kaltura, YouTube, or whatever platform you prefer. Many customers choose to host their content on our platform, where they can manage their entire video treasury, keep track of important metrics, and use the results to plan their next moving story.

See Skyword Video in Action