Tag Archives: Agency

Agency Content Marketing: Is Your Digital Agency Talking to You About Content?

Written by Ruben Sanchez | May 09, 2013

At this year’s iProspect Client Summit Mike McCoy, Head of International Media Strategy, Twentieth Century Fox; Matt Petitjean,…

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Skyword Study: Measuring the Lift from Search-Optimizing Content

Written by Caleb Gonsalves | January 04, 2012

As we set our sights on growth during 2012, one thing is certain: Google and other search engines will continue to update their algorithms to guarantee relevant and high-quality content appears first in their search results. To help you succeed in this changing world, we regularly adapt Skyword’s content production platform to ensure that our clients’ content meets their evolving standards. Skyword provides feedback to writers and editors to help them write with a “21st Century Style Guide” designed for Read more