Tag Archives: brand

Measuring the Social-Search Feedback Loop

Written by Caleb Gonsalves | November 29, 2011

People share the content that they discover 36 billion times each month on the largest social networks (30B on Facebook, 5B on Twitter, 1B on Google+). Increasingly, search engines weigh this social sharing when determining how to organize content in search results. Equally important, when content is found more frequently in search, it’s more likely to be shared. This social-search feedback loop plays a large role in determining the audience generated by an individual piece of content. But how big Read more