With the ability to tie specific marketing events directly to sales, should your CMO have an unlimited marketing budget?
Tag Archives: content strategy
#EmailMeTweetMe: Why Google+ Hangouts Should Play an Integral Role in Your Brand’s Content Marketing Strategy
In Skyword’s new #EmailMeTweetMe series, we’ll discuss what’s trending in SEO, content marketing strategy, and social media.
Content marketing requires patience, just like fishing. By setting realistic expectations and fine-tuning your practice, results will follow in time.
By implementing a comprehensive content marketing strategy with solution-focused content, B2B technology brands can influence each purchase phase.
How to appeal to each type of shopper to promote your online retail store’s success
For online retail, it all comes down to content. The opportunity we have is to create experiences that people seek out and that they want to share.
Retailers must switch their focus from building mobile apps that sell to developing retail apps for long-term engagement.
Content campaigns must be responsive enough to adapt to audience and industry trends. Here are three approaches to lean, agile marketing.
A list of the most important content marketing changes for businesses to make in 2014.
To kick-off the New Year, retailers are evaluating the 2013 holiday numbers and building omnichannel marketing campaigns. But where does content fit?