Skyword collaborated with Unisphere Research to create a report on current social media content marketing trends.
Tag Archives: content strategy
Advice on using big data marketing to determine who you are writing to as a marketer, and how you can use that knowledge to grow your business.
A data-driven marketer and agency innovator, Steve Kerho answers questions about his new role at a creative, content marketing agency.
Marketers must embrace visual content, but is video marketing the most cost-effective solution? Review these two alternatives before spending on video.
A summary of Content Marketing Institute’s Master Class in New York City. The workshop was lead by content strategy expert Robert Rose.
Leaders see a direct correlation between having a content marketing strategy and seeing higher profit margins. Here are three necessary components.
When developing a content marketing strategy, put the brand at the core and align all elements back to the brand voice, guidelines, and objectives.
A B2B marketing team must build a content marketing strategy around personas, channels, and technology needs.
A marketing team must develop a content marketing strategy that engages audiences in the discovery phase, or it risks leaving revenue on the table.
In this installment of “Meet the Agency Innovator”, I spoke with Scott Schneider the Chief Digital Officer at Ruder Finn who oversees RFI Studios.