Tag Archives: content

Ping-Pong and the Art of Content Marketing

Written by Dave Armenti | July 25, 2013

Content marketers have a lot to learn from the four main facets of Ping-Pong.  Here at Skyword, we recently got a Ping-Pong table in our lounge to increase the quality of our workdays and boost morale. Happy employees are productive employees, or so they say. It turns out that Ping-Pong relates to content marketing in more ways than you might think. As I applied myself to mastering different aspects of the game, I started seeing parallels to the growth and mastery that our clients are achieving in content marketing. Here are some of the biggest lessons.

What Manufacturing Marketers Need to Know About Content to Drive More Leads

Written by Sarah Morrissey | April 08, 2013

Unless they’ve been living in a cave for the last five years, most manufacturing marketers know that their prospective customers and existing customers are doing the majority of their research online. Their online content, however, typically reads like detailed product brochures, with all kinds of meaningless specifications and diagrams. Sometimes a potential buyer has to know the product number in order to even get to the page where a relevant product would be. He doesn’t — so, he leaves and Read more

How to Write Content: Top Ten Writing Gaffes and How to Make Them Work for You

Written by Laurie McKenna | November 01, 2012

As a freelance writer, you certainly want to present the best writing you can. Knowing how to write content that is well-written and well-researched gives you credibility and makes you shine in the eyes of your editor. When an editor is considering writers for the next assignment, you get the call. However, there is another way to stand out in your editor’s mind. We all have our bad days, sure, but there are certain gaffes that, if they show up Read more

Web Content Writing: All You Need to Know

Written by Juliana Casale | September 14, 2012

Have you been lured to freelance writing by the promise of setting your own hours and exploring topics you enjoy? While web content writing is a rewarding experience, it’s not for everyone. Here’s a checklist to reference before you begin: Are you organized? Freelance writers are in charge of tracking their own work. They need to stay on top of deadlines and invoices, answer promptly if the client has questions, and follow-up on job leads. If you’re not a natural Read more

Kick-Start Your Content Marketing: Seven-Step Approach to Reach and Engage Customers

Written by Patricia Travaline | September 11, 2012

The formula for success in content marketing seems simple: Provide people the information they want, when they want it, and where they want it. However, in reality, following this formula can be incredibly difficult. Skyword recently launched an e-book with a seven-step approach that some of today’s leading brands, including IBM’s Midsize Insider, are using as a roadmap to guide their content strategies. With insight from 21 experts and influencers, including C.C. Chapman, Joe Pulizzi, Leslie Poston, and Lee Odden, Read more