Tag Archives: google keyword tool

The Google Keyword Tool: An Integral Part of Content Strategy

Written by Steve Armenti | January 14, 2013

One of the first steps in developing a content strategy is identifying trends, opportunities, or keywords to produce content for. The Google keyword tool makes finding keywords a breeze. Anyone who has managed a Google AdWords campaign has probably seen this tool conveniently located under the Tools and Analysis tab. The tool is easy to use and can provide valuable information to marketers. Imagine knowing exactly what customers were searching for online, how many times per month they searched for Read more