Tag Archives: Kick-Start Your Content Marketing

Kick-Start Your Content Marketing: Seven-Step Approach to Reach and Engage Customers

Written by Patricia Travaline | September 11, 2012

The formula for success in content marketing seems simple: Provide people the information they want, when they want it, and where they want it. However, in reality, following this formula can be incredibly difficult. Skyword recently launched an e-book with a seven-step approach that some of today’s leading brands, including IBM’s Midsize Insider, are using as a roadmap to guide their content strategies. With insight from 21 experts and influencers, including C.C. Chapman, Joe Pulizzi, Leslie Poston, and Lee Odden, Read more