Unless they’ve been living in a cave for the last five years, most manufacturing marketers know that their prospective customers and existing customers are doing the majority of their research online. Their online content, however, typically reads like detailed product brochures, with all kinds of meaningless specifications and diagrams. Sometimes a potential buyer has to know the product number in order to even get to the page where a relevant product would be. He doesn’t — so, he leaves and Read more
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Build a following: How to Win Followers and Socially Influence People
It’s 2013. We all get it: Whether personal or corporate, successfully building a brand hinges heavily on social media participation. But new channels pop up every day to replace the ones we haven’t quite mastered; LinkedIn, Facebook, Twitter, Pinterest, Instagram, and Google+ are just the tip of the iceberg. How do you gain customer attention amid competing advice from the experts and competition from your peers? Build a following. I found some answers at “Building a Following,” the first Boston Read more