Tag Archives: Media

Why Content Strategy Matters: Tips From Content Marketing Expert Nate Riggs

Written by Adam Vavrek | August 08, 2012

For the past decade, Nate Riggs has helped companies produce content for the web for midsized and large businesses. Currently, he is the Director of Social Business & Content Marketing at The Karcher Group. He speaks at conferences on social business- and technology-related topics and regularly contributes content to his blog nateriggs.com as well as to the Content Marketing Institute. I had a chance to ask Nate some questions regarding the importance of developing and maintaining a content marketing strategy. Read more

The New Content Marketing (Hold the Cookies and Milk)

Written by Tom Gerace | July 20, 2012

For years, content strategists have defined content marketing as “corporate storytelling.” To be sure, storytelling is a powerful way to connect with people once you have their attention. I recently shared a story about my dishwasher misadventure, for example, to explain how retailers and brands might connect with customers through informational content. That definition is far too limited in a wired world. In our wired world, search and social have become the primary method of information discovery. Search connects people Read more

Measure Content’s Social Reach and Improve Keyword Performance With New Skyword Platform Enhancements

Written by Patricia Travaline | May 24, 2012

Skyword just launched Social Reach Reporting and Keyword Analytics and Recommendations in The Skyword Platform. These two new enhancements make it easy for companies to understand how their content is shared socially and, with a single click, take action to improve their content’s search performance. Before we dive a little deeper into the latest release, let’s take a quick look at a major challenge marketers face and why this new functionality is so important to solve that challenge. Have you Read more

Vance Gorke Joins Skyword as Director of National Media Sales

Written by Liz Goodwin | April 17, 2012

Skyword, the leading content production platform, today announced that Vance Gorke has joined the company as Director of National Media Sales. In this role, Gorke is responsible for strategies to drive revenue and increase Skyword’s client base in the rapidly growing digital media market. Gorke will operate from Skyword’s New York City location. Most recently, Vance was Director of Business Development – Mobile Platforms for Marchex. Prior to joining Marchex, he served as VP Affiliate Development for Gannett, VP of Read more

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Skyword Raises $6 Million From Cox Media Group

Written by Liz Goodwin | April 12, 2012

BOSTON–(BUSINESS WIRE)–Skyword (http://www.skyword.com), the leading content production platform, today announced it has closed a $6 million round of financing withCox Media Group, an integrated broadcasting, publishing, direct marketing and digital media company, as the sole investor. The funds will be invested to expand the Skyword platform to address new markets, and grow Skyword’s sales, marketing and client services functions. Progress Partners advised Skyword on this transaction. In addition to this investment from Cox Media Group, a representative from Cox will Read more

Skyword Brings ‘Search Driven Media’ To Corporate Sites

Written by Liz Goodwin | April 12, 2012

Skyword, a 6-month-old Boston-based start-up, is combining search with online content creation to generate traffic for sites such as Pampers.com and Infoboom, an IBM community for mid-size businesses. Speaking on a digital trends panel put together by Omnicom Media Group search agency Resolution Media, Skyword founder and CEO Tom Gerace said… Click here to the full story.

Skyword Inc. Launches with First-of-its-Kind Search-Driven Media™ Platform

Written by Liz Goodwin | April 12, 2012

New Search Model Disrupts Traditional Search Marketing Foundation BOSTON–(BUSINESS WIRE)–Today, Skyword (http://www.skyword.com), the leader in Search-Driven Media™ (SDM) introduced a significant new approach to search marketing. The company has announced its SDM platform that is designed to enable brands to reach their customers via natural search and the social web through unique, quality content written by experts in brand adjacent spaces. Marketers spend more than $18B annually to reach consumers through the paid search engine marketing (SEM) links that appear Read more

Welcome to the Skyword Blog!

Written by Tom Gerace | April 02, 2012

We are excited to use this blog as a place to keep you updated on the goings on at our company. Our goal is not to post here just because we like to hear ourselves talk (although, it is nice….) We’ll be using this blog to share information with our partners, our writers, and our friends in the industry. While postings may not be prolific, they will certainly be pertinent (and you know we mean business when we’re alliterating) to Read more

Skyword Study: Early Morning Publishing Yields the Most Article Views

Written by Caleb Gonsalves | February 09, 2012

Last month, Skyword’s clients, including The Wall Street Journal, IBM, Everyday Health, and Education.com, used our content production platform to produce more than 13,000 pieces of original content for their Web and social properties. As a growing list of media companies, brands, and retailers adopt Skyword to manage their digital content production, we gain insight into the world of content marketing and publishing. We write each month to share best practices that we observe industry-wide. In our most recent Skyword Read more

Skyword Study: Measuring the Lift from Search-Optimizing Content

Written by Caleb Gonsalves | January 04, 2012

As we set our sights on growth during 2012, one thing is certain: Google and other search engines will continue to update their algorithms to guarantee relevant and high-quality content appears first in their search results. To help you succeed in this changing world, we regularly adapt Skyword’s content production platform to ensure that our clients’ content meets their evolving standards. Skyword provides feedback to writers and editors to help them write with a “21st Century Style Guide” designed for Read more