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Direct Marketing News: Content Marketing in a United Way

Written by Liz Goodwin | October 10, 2012

Coverage by Ryan Joe, Senior Editor at Direct Marketing News King Content October 2, 2012 Tom Gerace is the CEO of Skyword, as well as GetYourBizSaavy’s Sexiest Male Entrepreneur of 2010. Marketers, he says, only have a limited understanding around the importance of content. “I think they understand the engagement aspect, but not in terms of search,” he says. In all likelihood, this is collateral from the battle between creativity and data…[Read more.] Content marketing in a United Way October Read more