Tag Archives: Retail Content Marketing

Ex-Googler on the Future of Retail Search Marketing

Written by John Shea | February 06, 2013

All search queries can be classified into three broad types: navigational (e.g., Skyword), informational (e.g., “What is content marketing?”), and transactional (e.g., content marketing software packages). Retailers have spent the first decade of search marketing begrudgingly playing defense on navigational (brand) searches while accepting increasingly low margins on highly coveted transactional searches. In the years ahead, innovation in content production methods, a flight to quality in SEO, and shrinking margins in competitive paid search will create a new battleground in Read more