Tag Archives: search and social

Search and Social: How Are Your Customers Finding You and How Are You Keeping Them?

Written by Katie Ingegneri | November 08, 2012

Marketers today know that if they have any hope of reaching their Internet-using customers (which is everyone but my grandma these days—and she’s starting to catch up), they have to implement both search and social strategies. Most people today use organic search to find products, and they also turn to their various social media channels for insight into how their friends and fellow customers interact with brands. It’s not only because companies are trying to reach customers that both types Read more