Tag Archives: seo

Ping-Pong and the Art of Content Marketing

Written by Dave Armenti | July 25, 2013

Content marketers have a lot to learn from the four main facets of Ping-Pong.  Here at Skyword, we recently got a Ping-Pong table in our lounge to increase the quality of our workdays and boost morale. Happy employees are productive employees, or so they say. It turns out that Ping-Pong relates to content marketing in more ways than you might think. As I applied myself to mastering different aspects of the game, I started seeing parallels to the growth and mastery that our clients are achieving in content marketing. Here are some of the biggest lessons.