Keywords are important to your overall content marketing strategy, but not as important as you might think.
Tag Archives: seo
High-quality guest blogging can have a powerful impact, but too many web publishers are trying to game the system. Here are clear don’ts to follow.
Just in time for your annual website performance review, here is a new e-book offering detailed advice on how to get the most from Google Webmaster Tools.
SEO content is one of the many ways digital marketers can help increase the likelihood that their content is seen.
Rich snippets are enhanced search results that include detailed information about a page’s content such as author, date, location, price, and rating.
Paul Bruemmer recently shared some insight on the future of SEO. LOD, which stands for linked open data, is a way to publish and interlink structured data.
Marketers must adopt local SEO best practices and integrate what they learn into their broader content strategies to reach targeted audiences.
Google recently launched a Security Issues feature in Webmaster Tools. This new section alerts webmasters of security breaches related to malware and spam.
The evolution of the consumer is bringing with it a new era for SEO content, driving the need for online retailers to fulfill searcher’s needs.
Content marketers have a lot to learn from the four main facets of Ping-Pong. Here at Skyword, we recently got a Ping-Pong table in our lounge to increase the quality of our workdays and boost morale. Happy employees are productive employees, or so they say. It turns out that Ping-Pong relates to content marketing in more ways than you might think. As I applied myself to mastering different aspects of the game, I started seeing parallels to the growth and mastery that our clients are achieving in content marketing. Here are some of the biggest lessons.