Paul Bruemmer recently shared some insight on the future of SEO. LOD, which stands for linked open data, is a way to publish and interlink structured data.
Tag Archives: seo
Marketers must adopt local SEO best practices and integrate what they learn into their broader content strategies to reach targeted audiences.
Google recently launched a Security Issues feature in Webmaster Tools. This new section alerts webmasters of security breaches related to malware and spam.
The evolution of the consumer is bringing with it a new era for SEO content, driving the need for online retailers to fulfill searcher’s needs.
Content marketers have a lot to learn from the four main facets of Ping-Pong. Here at Skyword, we recently got a Ping-Pong table in our lounge to increase the quality of our workdays and boost morale. Happy employees are productive employees, or so they say. It turns out that Ping-Pong relates to content marketing in more ways than you might think. As I applied myself to mastering different aspects of the game, I started seeing parallels to the growth and mastery that our clients are achieving in content marketing. Here are some of the biggest lessons.
American shoppers spent more than $186B online in 2012. Retailers (including general retail, consumer electronics, home and gar…
Quality content drives traffic. This simple proposition is clearly understood by businesses and brands that continue to invest …
I recently read an article titled “I’m a Freelance Writer, Not a Social Media Expert,” and it made me stop and wonder how many freelancers feel similarly about social media promotion. Is knowing how to write web content enough, or is it fair to expect writers to come up with content marketing strategies? I agree with the author of the article that being upfront with clients about your level of social media comfort is key, but I do think that Read more
Marketers today know that if they have any hope of reaching their Internet-using customers (which is everyone but my grandma these days—and she’s starting to catch up), they have to implement both search and social strategies. Most people today use organic search to find products, and they also turn to their various social media channels for insight into how their friends and fellow customers interact with brands. It’s not only because companies are trying to reach customers that both types Read more
If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million. In 1996, Bill Gates wrote a column by the same name. At the time, it Read more