One of the first steps in developing a content strategy is identifying trends, opportunities, or keywords to produce content for. The Google keyword tool makes finding keywords a breeze. Anyone who has managed a Google AdWords campaign has probably seen this tool conveniently located under the Tools and Analysis tab. The tool is easy to use and can provide valuable information to marketers. Imagine knowing exactly what customers were searching for online, how many times per month they searched for Read more
Tag Archives: skyword
Search and Social: How Are Your Customers Finding You and How Are You Keeping Them?
Marketers today know that if they have any hope of reaching their Internet-using customers (which is everyone but my grandma these days—and she’s starting to catch up), they have to implement both search and social strategies. Most people today use organic search to find products, and they also turn to their various social media channels for insight into how their friends and fellow customers interact with brands. It’s not only because companies are trying to reach customers that both types Read more
SkySearch: A Closer Look at Online Writing Opportunities
It took me approximately three weeks and four test runs to come up with a standard elevator pitch for Skyword that I could rattle off if asked what we do at a networking event. Here’s what I would tell you while juggling my drink, business cards, and plate of assorted appetizers: “Say you’re a company that sells products on a website. Your customers come to you to make purchases, but they leave as soon as the transaction is complete. What Read more