Pinterest is a valuable social channel for lead generation. Here are some social media marketing tips for optimizing visual content on Pinterest.
Tag Archives: social media
Who’s running your digital marketing strategy? It better be a content person!
Critical Role of Social Media for Content Marketing Interest in content marketing is surging, and thanks to our original research we now know that…
From online portfolios to web tools and social media, 3 steps digital writers can take to get freelance work from recruiters and clients alike.
Quick steps to setting up an editorial calendar and getting on your way to content marketing success.
Check out these six freelance writing tips from Skyword’s High Flyer of the year, freelance writer Angela Tague.
It’s 2013. We all get it: Whether personal or corporate, successfully building a brand hinges heavily on social media participation. But new channels pop up every day to replace the ones we haven’t quite mastered; LinkedIn, Facebook, Twitter, Pinterest, Instagram, and Google+ are just the tip of the iceberg. How do you gain customer attention amid competing advice from the experts and competition from your peers? Build a following. I found some answers at “Building a Following,” the first Boston Read more
As the leading content production platform, Skyword knows a thing or two about the best approaches to digital content creation. In today’s online world, it’s crucial to create compelling, quality content that search engines will find and readers can easily share across social networking channels. We also know that effective content production is often easier said than done, because it involves more than just producing content–it’s also necessary to continually analyze the reach and success of your content’s performance. With Read more
I recently read an article titled “I’m a Freelance Writer, Not a Social Media Expert,” and it made me stop and wonder how many freelancers feel similarly about social media promotion. Is knowing how to write web content enough, or is it fair to expect writers to come up with content marketing strategies? I agree with the author of the article that being upfront with clients about your level of social media comfort is key, but I do think that Read more
Marketers today know that if they have any hope of reaching their Internet-using customers (which is everyone but my grandma these days—and she’s starting to catch up), they have to implement both search and social strategies. Most people today use organic search to find products, and they also turn to their various social media channels for insight into how their friends and fellow customers interact with brands. It’s not only because companies are trying to reach customers that both types Read more