It’s 2013. We all get it: Whether personal or corporate, successfully building a brand hinges heavily on social media participation. But new channels pop up every day to replace the ones we haven’t quite mastered; LinkedIn, Facebook, Twitter, Pinterest, Instagram, and Google+ are just the tip of the iceberg. How do you gain customer attention amid competing advice from the experts and competition from your peers? Build a following. I found some answers at “Building a Following,” the first Boston Read more
Tag Archives: social media
8 Digital Content Creation Mistakes–and How to Avoid Them
As the leading content production platform, Skyword knows a thing or two about the best approaches to digital content creation. In today’s online world, it’s crucial to create compelling, quality content that search engines will find and readers can easily share across social networking channels. We also know that effective content production is often easier said than done, because it involves more than just producing content–it’s also necessary to continually analyze the reach and success of your content’s performance. With Read more
5 Tips for Social Media Promotion
I recently read an article titled “I’m a Freelance Writer, Not a Social Media Expert,” and it made me stop and wonder how many freelancers feel similarly about social media promotion. Is knowing how to write web content enough, or is it fair to expect writers to come up with content marketing strategies? I agree with the author of the article that being upfront with clients about your level of social media comfort is key, but I do think that Read more
Search and Social: How Are Your Customers Finding You and How Are You Keeping Them?
Marketers today know that if they have any hope of reaching their Internet-using customers (which is everyone but my grandma these days—and she’s starting to catch up), they have to implement both search and social strategies. Most people today use organic search to find products, and they also turn to their various social media channels for insight into how their friends and fellow customers interact with brands. It’s not only because companies are trying to reach customers that both types Read more
Marketing on Twitter: Bring Out Your Inner Rock Star!
Do you want to make the most of Twitter, but just don’t have the time to attend a conference, read a how-to book, or listen in on a webinar? Never fear. By following the examples and advice of popular rock stars, you’ll learn best practices for marketing on Twitter. Top-followed users such as Lady Gaga, Justin Bieber, and Rihanna know how to make the most of the microblog—they constantly share updates and content, and engage with other users. You can Read more
“Content is King”: A Retrospective
If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million. In 1996, Bill Gates wrote a column by the same name. At the time, it Read more
Kick-Start Your Content Marketing: Seven-Step Approach to Reach and Engage Customers
The formula for success in content marketing seems simple: Provide people the information they want, when they want it, and where they want it. However, in reality, following this formula can be incredibly difficult. Skyword recently launched an e-book with a seven-step approach that some of today’s leading brands, including IBM’s Midsize Insider, are using as a roadmap to guide their content strategies. With insight from 21 experts and influencers, including C.C. Chapman, Joe Pulizzi, Leslie Poston, and Lee Odden, Read more
What Can Your Klout Score Do for You? Ask Justin Bieber!
Do you know your Klout score? If you don’t, I urge you to log in to Klout.com and find out how influential you are across your social media profiles. I am not saying that you will achieve Justin Bieber’s fame and fortune by knowing your score. However, it’s important to be aware of it–many online writing programs are using this as part of their criteria for considering new applicants. Klout is a tool that calculates your influence from 1 to Read more
Tagged:Klout social media
5 Different Social Media Tips
Every marketer these days is buzzing about the new opportunities that exist online and trying to figure out where to find the newest and most insightful social media tips. Try searching the Internet and you’ll be inundated with articles upon articles written by so-called social media gurus, ninjas, or wizards who claim they’ve got the answer to making big bucks with social media. While some of these articles may be entertaining, most are redundant and don’t offer any true insight Read more
Article Promotion: Making Writers Out of Nothing at All
“There is no such thing as bad publicity except your own obituary.” – Brendan F. Behan Skyword, as you know by reading the tagline above, is the leading content production platform. It was only a matter of time before employees got in on the action. Tasked with coming up with something interesting for people to read on behalf of my company, I wrote about a common part of my job: fixing keywords in articles. You can read my blog post Read more