Tag Archives: social media

Build a following: How to Win Followers and Socially Influence People

Written by Juliana Casale | March 04, 2013

It’s 2013. We all get it: Whether personal or corporate, successfully building a brand hinges heavily on social media participation. But new channels pop up every day to replace the ones we haven’t quite mastered; LinkedIn, Facebook, Twitter, Pinterest, Instagram, and Google+ are just the tip of the iceberg. How do you gain customer attention amid competing advice from the experts and competition from your peers? Build a following. I found some answers at “Building a Following,” the first Boston Read more

8 Digital Content Creation Mistakes–and How to Avoid Them

Written by Katie Ingegneri | February 05, 2013

As the leading content production platform, Skyword knows a thing or two about the best approaches to digital content creation. In today’s online world, it’s crucial to create compelling, quality content that search engines will find and readers can easily share across social networking channels. We also know that effective content production is often easier said than done, because it involves more than just producing content–it’s also necessary to continually analyze the reach and success of your content’s performance. With Read more

5 Tips for Social Media Promotion

Written by Juliana Casale | January 15, 2013

I recently read an article titled “I’m a Freelance Writer, Not a Social Media Expert,” and it made me stop and wonder how many freelancers feel similarly about social media promotion. Is knowing how to write web content enough, or is it fair to expect writers to come up with content marketing strategies? I agree with the author of the article that being upfront with clients about your level of social media comfort is key, but I do think that Read more