Tag Archives: strategy

Build a following: How to Win Followers and Socially Influence People

Written by Juliana Casale | March 04, 2013

It’s 2013. We all get it: Whether personal or corporate, successfully building a brand hinges heavily on social media participation. But new channels pop up every day to replace the ones we haven’t quite mastered; LinkedIn, Facebook, Twitter, Pinterest, Instagram, and Google+ are just the tip of the iceberg. How do you gain customer attention amid competing advice from the experts and competition from your peers? Build a following. I found some answers at “Building a Following,” the first Boston Read more

The Google Keyword Tool: An Integral Part of Content Strategy

Written by Steve Armenti | January 14, 2013

One of the first steps in developing a content strategy is identifying trends, opportunities, or keywords to produce content for. The Google keyword tool makes finding keywords a breeze. Anyone who has managed a Google AdWords campaign has probably seen this tool conveniently located under the Tools and Analysis tab. The tool is easy to use and can provide valuable information to marketers. Imagine knowing exactly what customers were searching for online, how many times per month they searched for Read more