A template for everything
Content templates allow you to collect and create content in consistent formats across your content program. With Skyword, you can choose between several content types, including evergreen articles, news articles, marketing emails, product descriptions, videos, and Facebook posts. Creating multiple content types based on these formats can help you set pricing structures, organize content, and direct contributors.
Skyword announced Skyword + Marketing Automation, a partnership with marketing automation leader, Marketo. As part of that partnership, customers can now create emails with Skyword Platform templates and publish them directly to their Marketo marketing automation program after they’ve gone through approvals.
Skyword also allows you to create custom templates—enabling or disabling form fields, changing field order, or requiring contributors to enter certain information. You can even configure many of the messages you see within the Skyword interface. Even your content creation platform can speak in your brand voice.