Drill Into Your Editorial Calendar

As a marketer, you rely on dozens of tools to help you stay organized and accountable. Skyword’s Editorial Calendar makes it easy for you to drill into and refine your channel-specific content so that you can ensure you are delivering according to your content strategy. Easily drag and drop to make changes, filter and save views with the rest of marketing, and provide teams across your organization visibility into your channel’s content efforts.

An editorial calendar that focuses on your distribution channel.

Your editorial calendar is your anchor.

To deliver on the daily, weekly, and monthly goals of a successful content marketing strategy, you have to commit to building out a robust editorial calendar. As you execute on your plan, you refer to that editorial calendar every day—maybe even every hour—to make sure you and everyone else are staying on track. Skyword’s editorial calendar gives you the flexibility to move things around when you need to change course.

Flawless project management, without leaving your calendar.

It’s never been easier to manage your story cadence. Preview your entire month at a glance, or drill down to see more detail. Create RFPs, projects, events, and stories—all without leaving the editorial calendar view. Planning a conference that goes all week? Events can span multiple days. Easy drag-and-drop helps you declutter. You can attach related assets to any event, for even more detail.

Simplify the view and evangelize your content stream.

Feeling overwhelmed? On days when you need to focus in on a specific area of your editorial calendar, filter your calendar view according to content type or status. You can also decide what information you’d like to share with your colleagues and create custom calendars. For example, if you want to share everything that has been published, create a filter and then share an HTML view of the calendar—or export it to a third-party application, such as Google Calendar, Apple Calendar, Microsoft Outlook, or IBM Notes.

Create Original Stories That Build Audiences

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