Manage Creative Talent

Too often, brands think of content as a short-term solution. The reality, as we all know, is that Google likes fresh content—Every. Single. Day. Success requires a shift from campaign-driven content to sustainable storytelling

To help content marketers manage freelancers and an ongoing content program, Skyword offers tools designed for the long haul. Our technology helps keep the lines of communication open between your internal strategy and editorial teams, and your digital content creators.

Creating assignments. Managing freelancers. Juggling currencies.

No one appreciates clarity more than a good creative.

What’s the most important ingredient for a successful content program? Crystal-clear communication between clients and freelancers, of course. With that idea in mind, we created the Content Checklist, where you can build out a list of policies and guidelines for your contributors to follow. It’s a great way to steer them in the right direction and reduce the back and forth.

Balls in the air
—all the time.

The Skyword Platform’s assignment and keyword features go a long way toward helping you manage your content workload. Create assignments for individual contributors, or open them up to all your favorite writers. Design your assignment workflow in whatever way makes sense for your content marketing organization:

  • Build customized templates
  • Import assignments from other systems
  • Track and manage thousands of keywords

Get to the essence of your project.

Large projects, such as videos or in-depth ebooks, require thorough planning before you dive into production. Our services team can take you through a process of discovery that brings into focus the emotional links between your brand and your audience. Together, we assemble strategy, vision, and a creative brief designed to nurture and direct the content creation process.

From there, the technology and your team of creatives take over. The creative brief is always easy for them to find, clearly linked to the assignment on the Skyword Platform. There, you can also reference similar models of the final product you envision, including what you like about it. Clarity was never so easy to come by.

Imagine a bidding process that works for you.

With the Skyword Platform, you can create requests for proposals (RFPs) to solicit bids for projects from the content creators you select—or you can open it up to any qualified creative. Interested contributors can view your creative brief and project requirements, and send you proposals by your closing date, along with their estimated bids for the assignment.

All you have to do then is choose one, specify a payment rate, and offer the assignment to the creative of your choice.

If you like, you can sweeten the deal by offering bonuses based on content performance, or monthly bonuses for views received within a calendar month. With Skyword, you can set payment rates per contributor and per assignment, and make additional, discretionary payments to any contributor.

Payment hurdles and tedium—eliminated.

Skyword can track earnings and automate payments for all the creatives in your content program. We handle all the details, from performance bonuses to tax forms, and pay contributors bi-monthly through PayPal.

With Skyword, you don’t have to be an expert in international currency to pay an international team of content creators. We support payments in the following currencies. (If you don’t see the one you need here, check with us because we add new ones all the time):

  • US Dollar
  • Australian Dollar
  • Argentinean Peso
  • Brazilian Real
  • British Pound
  • Canadian Dollar
  • Chilean Peso
  • Chinese Yuan
  • Colombian Peso
  • Euro
  • Hong Kong Dollar
  • Indian Rupee
  • Japanese Yen
  • Mexican Peso
  • New Zealand Dollar
  • Peruvian Nuevo Sol
  • Polish Zloty
  • Russian Ruble
  • Singapore Dollar
  • South Korean Won
  • Swedish Krona
  • Turkish Lira

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