Evangelize Your Content Program
As a content marketer, you know great stories. But telling the story of how your content resonates with leads can be difficult if you don’t have good data to back up your assertions. Engagement metrics, such as page views, don’t tell the whole story. Your management team wants to see how your content syncs with sales goals, to drive new leads and nurture existing ones.
If you don’t have daily access to your marketing automation platform, demonstrating ROI can be a hassle. Now that Skyword has integrated with Marketo, you can own all your audience intelligence on one dashboard, combining Skyword’s native storytelling metrics with Marketo lead analysis reports and Google Analytics.