ethical leadership builds community

Ethical Empowerment Starts at the Top—How Marketing Leaders Inspire Creative Teams

8 Minute Read
Creativity Marketing Transformation

Ethical leadership isn’t only good for morale. Ethical marketing leaders inspire and empower their teams to do creative work across whole organizations.

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The latest

long-form content
6 Minute Read
Creativity Marketing Transformation

Beyond the White Paper: Turning Over a New Page in Long-Form Content

6 Minute Read

Long live long-form content! White papers aren’t dead, but they’re no longer the only option for marketers creating in-depth stories.

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two motorcross drivers
5 Minute Read
Marketing Marketing Technology

Is A/B Testing Still an Effective Tool for Marketers?

5 Minute Read

While A/B testing is a tried and true business strategy, AI is expanding how marketers can evaluate their content performance beyond a simple split test.

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pet industry trend

Brand Loyalty and Lifelong Companions: How Hill’s Pet Nutrition and Other Brands Build Emotional Connections with Their Audiences

8 Minute Read
Creativity Marketing Transformation

Our pets are loyal, lovable, lifelong companions—see how your industry can create these same long-term, emotional connections with customers.

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Millennial couple
6 Minute Read
Marketing Content Strategy

Financial Brands Are Winning Millennial Audiences Through Ethics and Education

6 Minute Read

Money is a tricky subject. Can a focus on ethical investments and financial education help financial brands build trust among millennials?

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No Shame in Sponsorship—Why Marketers Should Embrace Bold Brand Transparency
9 Minute Read
Marketing Content Strategy

Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

9 Minute Read

To deliver trustworthy messages in an era of audience skepticism, maybe we need to draw attention to the fact that branded content is, well, marketing.

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Person sitting on edge of skyscraper

Does Our Fear of Marketing Mistakes Keep Us from Creative Risks?

9 Minute Read
Creativity Creative Thinking

It doesn’t matter whether risks are calculated or based on gut instinct—only by learning from those risks can we become better marketers.

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Like a compass, marketing metrics help your content marketing program stay on course.
5 Minute Read
Marketing Marketing Technology

Why Marketing Metrics Are Key to Achieving Content Marketing ROI

5 Minute Read

Marketing metrics are essential for delivering ROI. Here’s how a strong evaluation practice can help raise the bar on your content marketing strategy.

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Here's How to Create a Successful Brand Marketing Newsletter
5 Minute Read
Storytelling Communications

3 Ways to Breathe New Life into Your Brand Marketing Newsletters

5 Minute Read

Make a marketing newsletter that doesn’t feel like spam with these three approaches to personalized email content.

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