Patricia Travaline's Articles

News Source for the New Guard: TicToc Leader Jean Ellen Cowgill on Creating Content Millennials Want

Tuesday, May 21, 2019   Innovator Series

Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.

Obsess to Perfect: Forward 2019 Keynote Speaker Ann Handley on the Value in Focusing on Less

Monday, May 6, 2019   For Google News

Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.

What Is the Role of Brand Storytelling in Your Marketing Strategy?

Friday, October 13, 2017   Content Strategy

In order for an organization to be great storytellers, you have to establish a framework that applies story to your entire branding and marketing strategy.