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Scott Ludwig

Scott Ludwig is Director of Strategic Accounts at Skyword. For the past 8 years Scott has been a digital marketing strategist for B2B and B2C brands of all sizes. His focus has primarily been on social media and content marketing with a keen eye towards analytics and storytelling. Scott was born and raised in the Boston area, which fuels his love for Boston sports.

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Web Content User Experience—What to Avoid
Marketing Content Strategy

The 7 Deadly Sins of a Poor Web Content Experience

A successful Web content experience needs to focus on the behaviors, interests, and needs of the people you’re trying to reach—not the product for sale.

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Where Does the Content Marketing Budget Fit Within Your Organization?
Marketing Content Strategy

Where Does the Content Marketing Budget Fit Within Your Organization?

The content marketing budget and responsibilities should be shared, but when that’s not an option, the communications team is the most equipped to lead.

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