Caitlin Roberson

Caitlin Roberson

Caitlin Roberson is an award-winning, California-based content marketer, specializing in creating powerful stories that sell for tech enterprise companies like Google and LinkedIn. Her work, including three ghost-written books, has appeared in the SF Chronicle, Huffington Post, TIME Magazine, and others. Caitlin brings saas to the SaaS world, and snaps up decision makers' attention, particularly in the business-to-business world. It's amazing what happens when you speak to professionals like they're people.

Follow on:

The latest

How Much Value Do Your Salespeople Generate with Thought Leadership?
Marketing Content Strategy

How Much Value Do Your Salespeople Generate with Thought Leadership?

While sales thought leadership predates the idea of content marketing, the two are quite similar. But what exactly is it, and what value does it generate?

Read the story
4 B2B Content Marketing Predictions for 2015
Marketing Content Strategy

4 B2B Content Marketing Predictions for 2015

The B2B industry hasn’t had the luxury of enjoying content marketing to the fullest. That will change in 2015, as brands embrace these four trends.

Read the story
Subscribe