Megan Williams

Megan Williams

I'm a freelance business writer with 10 years' experience in healthcare (hospital consulting), over a decade's work in online content creation, and an MBA. I create engaging, informative content on general B2B topics, healthcare B2B, mobile healthcare, dental, and freelancing as a career. I have created content for clients including Samsung, Cintas, and Business Solutions Magazine. While I specialize in healthcare, my education and experience also give me the ability to create interesting and effective content on almost any business topic. I create thought leadership articles, blogs, news stories, case studies, and website content for emerging and established B2B healthcare brands. I have a unique mix of style, industry experience, and education that brings a signature tone and competence to my work. I believe B2B content in healthcare will benefit from a shift in tone...a shift to one that is rooted in the seriousness and formality of the industry, but that still understands the need for humanity and a more editorial feel.

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The latest

Healthcare marketing should tell more robust patient stories.
5 Minute Read
Marketing Content Strategy

6 Critical Perspectives on Patient Stories That Even Great Organizations Miss

5 Minute Read

Patient stories are bigger than the clinical experience. Stories that reflect the entirety of the patient experience can transform healthcare marketing.

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The importance of educational content in healthcare B2B marketing can't be underestimated.
6 Minute Read
Marketing Content Strategy

An Introduction to Educational Content for B2B Healthcare Marketing

6 Minute Read

The B2C side of healthcare marketing is full of great educational content. Why does B2B healthcare marketing underestimate its importance?

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