Steph Ferrell

Steph Ferrell

Having consulted a variety of brands on executing content strategy throughout her time working with the Skyword Content Services team, Steph Ferrell now represents the voice of those customers as a Product Marketing Manager at Skyword. Steph uses her expertise to deliver solutions to brands as they seek to create meaningful customer experiences. She also likes chocolate, a lot.

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6 Minute Read
Marketing SEO

Why You Need Keyword Benchmarking in Your SEO Strategy

6 Minute Read

You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks.

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Creativity Marketing Transformation

The Seven Needs of a Content-Centric Marketing Organization, Part Seven: Optimize

6 Minute Read

Content marketers are data rich but insight poor. How can we better understand the big picture of our content performance?

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