Steph Ferrell

Steph Ferrell

Having consulted a variety of brands on executing content strategy throughout her time working with the Skyword Content Services team, Steph Ferrell now represents the voice of those customers as a Product Marketing Manager at Skyword. Steph uses her expertise to deliver solutions to brands as they seek to create meaningful customer experiences. She also likes chocolate, a lot.

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Creativity Marketing Transformation

The Seven Needs of a Content-Centric Marketing Organization, Part Seven: Optimize

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Content marketers are data rich but insight poor. How can we better understand the big picture of our content performance?

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Marketing Social Media

5 Overlooked Features of Your Facebook Marketing Strategy

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How else can you ensure your Facebook marketing strategy is flawless? Take advantage of these five often ignored tactics.

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