Mike Joyce

Mike Joyce

Mike Joyce is an associate editor at Skyword as well as a freelance writer. He lives in the Boston area with his wife. 

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Marshmallow Fluff jars on a grocery store shelf.
4 Minute Read
Marketing Content Strategy

Fluff Piece: How Marshmallow Fluff Used Content Marketing Before It Was a Thing

4 Minute Read

In honor of Fluff’s 100th anniversary, here’s the story of their groundbreaking content marketing—back in the 1930s.

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brand story
8 Minute Read
Storytelling Content Creation

6 Lessons in Brand Story for a Dark and Stormy Night

8 Minute Read

How can enjoying scary movies help your brand story? By studying famous (and infamous) horror films, you can learn what makes them resonate.

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